![]() I’m going to give you one chart from 2018. Revisiting a Discussion: Will The adidas NMD Lose Resale Like The Nike Roshe Run? May 2017 | Updated 2019 I wrote articles with data to show the problem in resale (which for me has always reflected retail). I’ve taken pictures of what I call bloody walls at retail: markdowns with red tags. My post discussed design fatigue.Īdidas Originals Black Friday EQT Support Cushion / Support ADV / Support 93/17 | A Silhouette Problemīy the following year after I wrote the Silhouette Problem post, and since 2018, adidas products have consistently been marked down with very little sell through on all general release sneakers. Nike had corrected their problems which compounded what I saw in the cards for adi. I wrote my prediction because I could see an issue on the horizon for adidas. The growth of the company was the perfect blend of design and performance. BOOST did exactly that, it boosted adidas into a different arena. adidas’ launch of UltraBoost and NMD introduced two futuristic models with a cushioning tech that sparked the imagination of fans. A lot of adidas’ growth was attributed to Kanye West incorrectly. ![]() The Trefoil had finally figured out the Swoosh problem and for almost 3 years they had Nike in a blender. ![]() In 2017 I wrote a prediction article on adidas’ growth. Source: adidas Originals Introduces the NMD V3 Silhouette In 2015, adidas Originals launched the trailblazing NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. ![]()
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